“Over the past four years and despite challenges caused by the pandemic, archery saw record audience figures on linear and digital platforms, signed a number of broadcast deals in important markets in Latin America and Asia, and introduced a sustainable new production model. This innovative hybrid-remote approach (provided by QTV) has since driven an expansion in the number and quality of events the federation produces.”

QTV has worked with World Archery since 2017 to produce all elements of their Hyundai Archery World Cup and World Championships coverage, including outside broadcasts and satellite distribution from China, USA, Colombia, Turkey, and Europe. 

QTV produces broadcast highlights, features content, VNR highlights, and social clips, to deliver a consistent high quality of content across the season for all international takers. Since working with QTV, World Archery has enjoyed a 300% increase in television audiences.

In response to the Covid-19 pandemic, QTV and World Archery have innovated with a series of remotely produced events with archers competing with opponents in other countries. This innovative partnership has been rewarded by high fan and broadcaster engagement with World Archery’s content throughout the pandemic. 

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